We started working with Liverpool-based M. R. Rendering as they needed regular, high-quality content for their social media. The goal was to move beyond basic photos and create videos that properly showcased their processes and the final outcomes of their work.
We aimed to capture as much of the process as possible on each job, allowing a range of content to be created. This included entire project overviews to short satisfying clips. The range of content, but consistent quality, meant the videos could appeal to a wide audience instead of just those in the trade.
This strategy of creating content that was both entertaining for a broad audience and respected by industry peers worked very well. The videos were well received, with many reaching over 100,000 views, driving significant page growth and proving you don't need a massive, complex strategy – just consistent, quality content that shows off quality work.